Companies like First Future typically rely on outsourced vendors and job boards to advertise for positions. The problem is, they are renting an audience.

First Future was paying over and over again to post new positions on job boards, and in turn, received less-than-qualified applicants. This required more human resources from the company to sort through applicants, and still, they knew nothing about who these applicants were.

We knew our task was to do this:

✅ Create a lead qualifying sequence attached to paid Facebook Ads. This would give First Future full control over what questions they ask applicants, plus, their ad creative and how the company was represented online.

✅ Start conversations with qualified candidates. First Future was looking to create a more engaging and friendly experience for potential teachers. The messaging needed to be relevant, conversational, and where people were most comfortable — Messenger.

✅ Capture and manage candidate data in-house. From appointment booking to candidate information, Adam knew he needed to build a system where recruitment teams easily record and access candidate data.