10 Things Nurses
Look For In A Job
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10 Things Nurses Look
For In A Job
Yes, the nursing shortage is real. In fact, this is not something new. As the COVID-19 pandemic continues to challenge the healthcare system, the already-existing shortage of nurses has finally come to light. While the obvious solution is to recruit more nurses, it is even more critical to retain them as the cost of replacing an RN can be around $22,000 to over $64,000.
I’ve come across a lot of recruiters who have no idea what to put on their job ads, and one question I always asked, “Do you know what nurses want?”. Knowing this will help you write a killer job ad and boost your recruitment ROI. Well, look no further. I’ll be listing down the top 10 factors to consider when nurses are looking for a job.
What Do Nurses Want?
1.Flexible working hours
This is probably the no.1 factor to consider when nurses seek for a job. They want a job that gives them autonomy and a flexible work schedule, and this is especially true for millennials and Gen Zers.
2. Learning opportunities
As cliché as it may sound, being a nurse is a lifelong lesson. They have to keep themselves updated with the latest technology and changes in the healthcare industry to provide the best quality of patient care.
3. Safe nurse staffing
What is the ideal nurse-patient ratio? How many are too many? This is an essential factor for nurses when considering a job offer.
4. The reputation of the employer
Oh yes, employer branding is crucial too, even in the healthcare industry. What makes your organization stand out from competitors? Nurses need to feel inspired when they are deciding where to apply.
5. The values of the employer
As a recruiter, you probably already know the importance of company culture in retaining the employees. Finding the right match of values and culture fit is what attracts nurses to a new role.
6. Location
No surprise. Location is still one of the top considerations when searching for a job. A nurse’s duty may vary depending on the work location. They can be working in hospitals, nursing homes or public health offices. The area of the job has a significant impact on their job satisfaction.
7. Pay
Cold hard cash is a huge motivator. Being a nurse is undeniably one of the most stressful jobs, and getting compensated well is vital in attracting and retaining nurses.
8. Opportunities for progression
Lack of career progression remains a concern of nurses. Just like any role, nurses want to feel valued and take their nursing career to the next level.
9. Opportunities for development
This is especially true for newly qualified nurses, and a supportive environment allows them to develop their clinical skills and learn during their transition period.
10. Staff engagement
Is nurse burnout real? The answer is Yes. How well the employer engages with nurses can motivate them in providing better patient care and striving for higher patient satisfaction
To conclude
You can’t deny the fact that marketing plays a big part in recruitment, especially in social recruitment. Understanding the nurses’ concerns during a job search can help you in crafting job ads that resonate with them.
If you’ve been struggling on how to recruit nurses and getting more applications, send us a message, and we’ll be glad to help.
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